One piece, one story: Limited items, endless conflicts

The stories behind SS25 aren’t fairytales. They’re reckonings.

The fashion industry is a circus and most people? Willing clowns. They chase novelty like toddlers chase sweets, even as the world burns. So we’re breaking ranks—no mindless drops, no garbage disguised as “value.” Just one piece, one story. In fact, every garment we curate carries weight. Because if you’re going to wear something, it better mean something.

Slow fashion is the only sane choice. But sanity is hardly viral — is it? People still salivate over false luxury or fast-fashion landfill fodder. Preach sustainability, then queue for the next drop. Hypocrisy is the trend that never dies.

We’ve no patience for double standards. So no half-measures, we lead with facts.

This curation is for those who actually give a damn and have an eye for good design. Those who treat clothing as cultural armour, not disposable content. For the ones who know “luxury” isn’t a logo—it’s integrity. Who understand modern humans don’t chase consumption, but consider consequences.

If that’s not you? No offence taken. The big tops are just over there.

For the rest, this Spring/Summer 25 demands you rethink “enough”:

Expect less. Demand better. Fabrics that provoke more than they perform. Cuts that make you look iconic, not mass-produced. Zero gender, zero compromise. Archive-worthy—because “new” is the oldest trick in the book.

Limited quantities. Unlimited dissent.

This isn’t just a curation. It’s a counterargument. Call us idealistic, but since when was refusing to set the planet on fire considered radical?